Our approach involves harmonious collaboration, crafting straightforward solutions to intricate problems. A distinctive focus on public projects with community-centric values, particularly in timber and low embodied carbon construction, underscores the depth of our commitment. Our extensive experience in community engagement reflects our dedication to the end-users of our designs.

Goal
Our aim is to encapsulate the essence of this progressive and future-oriented structural engineering practice in London through a meticulous branding solution. The bespoke stencil logotype serves as a visual representation of Simple Works' core values: simplicity, consciousness, and collaboration. Beyond visuals, our design seeks to resonate powerfully with the audience, forging a connection that transcends the surface.

Solution
The solution involves a meticulous consideration of every design element. Defining the preferred typeface and style for the title name, discussing the appropriateness of a logo, and proposing a suitable colour palette are key steps. Subsequently, we extended our efforts to document design for external communications and office image through art direction. Our focus is on presenting a design that authentically reflects Simple Works' commitment to simplicity, innovation, and social responsibility. The emphasis lies on initial improvisation following the branding exercise, engaging the target audience to create a design that resonates and connects, capturing the essence of Simple Works.